Everything about ScarBoy

Recently I was given a project where I had to create a music marketing campaign for a new artist trying to get into the artist world. I really enjoyed the project because it had many different elements involving the real world. The artist my group came up with was ScarBoy and he was a young artist in his upper teens who loved to sing alternative rock. His dream was to one day be like Imagine Dragons or Maroon 5 because he’s always looked up to them and how they do things. His target audience  were from the ages of 14 - 21 year olds, so we based most of our decisions on what they would enjoy the best. We presented the power point to our “investors” through google slides and colored it to match ScarBoys logo, which we also created for him.

We first researched on our genre, which was alternative rock, and got to find out its target audience, what makes it a hit and why, and two specific examples that fall into the genre. These bands included:

• Imagine Dragons
• Maroon 5

Through these case studies we were able to see what they do to market themselves and get big in the music industry. We included this in our presentation to give our “investors” and example of how we wanted to market ScarBoy.

     

After we introduced the genre, target audience, history, and two bands that we want to revolve our campaign around we introduced our campaign strategy. Included in the campaign strategy were many of our marketing creations that we developed in order to get ScarBoy known to the world. The first creation we made to get ScarBoy known and in contact with people who would be interested was social media accounts.

1. Instagram: We decided to use Instagram because a big part of our target audience uses Instagram daily, especially our younger target audience. The intended purpose for this social media page was to market to the audience. For example, we included pictures of upcoming videos, fliers, albums, ScarBoy, and even a trailer.
2. Twitter: Twitter was another social media account used but for communication within our fan base. Twitter was a perfect way to get ScarBoy to share his feeling, daily life events, and even tour dates because of the ability to tweet and retweet things. Also, he would be able to communicate with people through here. Basically the main purpose for its use would be so that people don’t forget about ScarBoy and that he establishes a healthy fan base.( https://twitter.com/scarboy15 )

Then , we created a website so that people could buy merchandise, get in

contact with ScarBoy, learn more about Scarboy (background), Buy his albums or singles, and even to see his upcoming tour dates and buy tickets. Not only, is it helpful in giving out information, but we also made it user friendly for those who aren’t really good with computers. Here are a few pictures of the website and its contents:

Here is a link to the website just in case any of you guys want to check it out ( https://giulilupica.wixsite.com/scarboy ). In our website I mentioned that we had merchandise. This was another big part of our marketing campaign because it would allow ScarBoy to make profits, while at the same time spreading the word because those who buy the merch would wear it and “advertise” ScarBoy. Here are a few pictures of the merchandise we made:

Lastly, we made a music video to not only represent the single created by ScarBoy, which was called Float On, but to also represent how ScarBoy is as a person. In the video we showed ScarBoy as a very chill person, who just liked to “float on” with life and that is why he decided to make the song as well. This was a crucial point in our campaign because it allowed listeners to connect to ScarBoy and also allowed them to become interested in his music.

Overall, I Learned many new things through this project and how the world of media connects from social media to music artists. It all plays a crucial part in exposing an artists and that is why the genre and target audience are what the main focus had to be on. The things that I learned from this project that will impact my work on the portfolio project is that I learned how to market someone through means of media, such as social media account, websites, and streaming services. Also, I was able to learn more about target audience and how it plays a major role in decisions made. Not only that, but this project also helped me with my time management, leadership skills, organization skills, and even technical components. These include the ability to make clothes online, create websites/ social media accounts, edit, and even make a professional presentation. All these components will for sure help me in my portfolio project because they will allow me to create quality work in a given time period.